Safe Kids Inc. in the News

Because of their unique approach to active shooters and violent events in schools, Safe Kids Inc. and the H.E.R.O. Program have been featured in a variety of news reports and print media. For press inquiries, please contact us at


Air Date: May 22, 2018

With school violence on the rise, how can we keep our kids safe in school? Adam Coughran joins Michaela Pereira to discuss the changing face of school safety.

How Do We Keep Our Kids Safe In School?

Air Date: May 4, 2018

The Palm Springs Unified School District is preparing students in case danger ever steps foot into one of their campuses. Adam Coughran is the President of Safe Kids Inc. that contracts with PSUSD to teach life-saving skills through the H.E.R.O. Program. The training is taught through storytelling they said is appropriate for a young mind.

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Inside an Active Shooter Drill at a Palm Springs Elementary School

Air Date: May 1, 2018

The Marjory Stoneman Douglas High School massacre on Valentine’s Day was one of the worst school shootings in our nation’s history, and as schools continue to be the target for mass shootings, school districts in the Coachella Valley are having to re-think student safety.

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Local School Districts Prepare Students for Violent Intruder Scenarios

Air Date: April 3, 2018

YouTube headquarters shooting: What to do during an active shooting situation.

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What to do During an Active Shooter Situation

Air Date: Feb. 20, 2018

Palm Springs Unified School District is using the H.E.R.O. Program to further protect their students and schools.

H.E.R.O. Program in Palm Springs Unified Schools

Air Date: Feb 20, 2018

Campus safety has become a hot topic once again throughout the nation after last week’s mass shooting at Parkland High School in Florida.

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Local School Districts Working on Active Shooter Drills

Air Date: Feb. 20, 2018

Less than a week after the deadly school shootings in Parkland, Fla., students at Jackson Memorial Middle School feared for their lives after a student shot himself on campus Tuesday morning.

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Copycat School Threats Boil Over Following Major Shootings; How Do We Stop Them?

Air Date: Feb. 18, 2018

Schools attempt to address parent’s fears with active shooter drills.

What did Florida School do to Prepare for an Active Shooter?

Air Date: Feb. 16, 2018

Safe Kids Inc. is an organization that teaches kids how to protect themselves from attackers or in a violent event.

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More Parents Asking how to Prepare Children for School Shootings

Air Date: Feb 16, 2018

What do you do and how to you prepare for an active shooter?

Surviving a School Shooting

Air Date: Feb 15, 2018

The deadly shooting in Parkland, Florida is raising new questions about whether school and government officials are doing enough to keep students safe.

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School Shooting Drills

Air Date: Feb 15, 2018

School Safety Expert Adam Coughran speaks live with Jeff Vaughn and Elsa Ramon.

Best Ways to React to Violence with the Rise of School Violence

Air Date: Feb 14, 2018

School are reviewing their safety plans in the wake of today’s shooting in Parkland, Florida. We talk to a safety expert about how survive violent events.

What Should You Tell Your Kids? Expert Tips for the Difficult Conversations.

Air Date: Feb 14, 2018

School Safety Expert Adam Coughran speaks live with Jeff Vaughn and Elsa Ramon.

18 School Shootings Since January 1, How Do We Keep Our Kids Safe?

Air Date: Feb 1, 2018

Are there things parents, teachers and students can do to stem the tide of school shootings and violence? Safety expert Adam Coughran talks to Elsa Ramon and Jeff Vaughn.

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Safety Expert Talks About Protecting Kids From School Shootings

Air Date: Nov 14, 2017

Shootings in schools across the country from Sandy Hook Elementary in Connecticut to North Park Elementary in San Bernardino have become all too common.

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Palm Springs Unified School District to Prepare Students in Active Shooter Situation

Air Date: Aug 24, 2017

Interview with Safe Kids Inc. and school safety. Lead story of the 12 o’clock news hour.

School Safety with Adam Coughran

Air Date: Feb 5, 2018

Adam Coughran, President of Safe Kids and founder of the H.E.R.O. Program, talks about school safety (in response to last week’s school shooting in LA) and discusses how kids should conduct themselves in violent situations.

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School Safety with Adam Coughran

Air Date: Dec 20, 2017

Bullying, school violence and the H.E.R.O. Program.

Zeb Bell Show


Air Date: May 18, 2018

What can be done in the wake of the Santa Fe High School shooting? Are schools any safer? Do metal detectors work? What can be done to help stop school violence? Andrea Kaye speaks with Adam Coughran about these questions and more.

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Air Date: Feb. 19, 2018

Interview about the H.E.R.O. Program and what can be done about school violence.

Where Policy Meets Politics with Dr. Alveda King and Emmanuel Boose

Air Date: Jan. 27, 2018

Interview about the H.E.R.O. Program and what Safe Kids Inc. is doing to help keep students safe from violence.

Air Date: Dec 28, 2017

Security expert Adam Coughran, the president of Safe Kids and founder of the H.E.R.O. Program, joins us with tips on how to stay safe on New Year’s Eve.

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Air Date: Dec 19, 2017

Adam Coughran, president of Safe Kids explains his organization and the story of Keaton Jones, what signs parents should look for, and how to deal with online bullies as well as keeping kids’ phones clean.

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Air Date: Dec 14, 2017

Adam Coughran joins us to discuss the ordeal of 11-year-old bullying victim Keaton Jones.

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Air Date: Sep 23, 2017

Adam Coughran, President at Safe Kids Incorporated, spoke about how he’s educating kids and parents on ways to stay safe during unexpected threats at school and in public.

Air Date: Dec 20, 2017

Adam Coughran, Founder of the H.E.R.O. Program which is specifically designed to teach elementary and middle school children, and adults / business professionals how to respond to life-threatening / violent situations with simple, easy-to-remember and truly effective strategies. He’ll also talk about the Boy from Tennessee who was bulled, and the boy’s mom being bulled now too!

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The Bobby Gunther Show


Feb. 26th, 2018

Suspicious School Behavior Should be Reported, Not Posted on Social Media

In the past few weeks, social media posts have run rampant regarding perceived safety threats at schools across the country and here locally. While most of these threats have been deemed invalid rumors, each and every perceived threat that school administrators and law enforcement officials here in PSUSD are alerted to are immediately investigated.

The problem with posting and reposting perceived threats on social media is that rumors incite fears. Rather than posting or reposting a rumor, we continue to urge our students and parents that if they see, hear or feel something suspicious, they directly report it to a school administrator or community law enforcement officer for immediate response and investigation…

Feb. 15th, 2018

Coachella Valley Community Reels in the Aftermath of Florida Shooting

Although the Coachella Valley sits thousands of miles away, Wednesday’s bloodshed at Douglas High School in Parkland, Florida, has been at the forefront of conversations among local community members. The 18th case of gunfire on a school campus that resulted in the loss of 17 lives forced local students and school staff to reflect on campus safety. “I thought it was crazy,” said Ashley Lopez, a senior at Palm Desert High School. She first learned of the killings while checking the news on Snapchat. “You go to school and you don’t think something like that’s gonna happen.”

Feb. 5th, 2018

Local Schools Working to Keep Students Safe

Palm Springs, CA – The first thing you may notice while approaching a school in Palm Springs is the presence of security.  Dr. Anne Kalisek, Executive Director of Student Services at the Palm Springs Unified School District. She said an important part of their safety protocol is, “Having our security officers front and center and very visible.”

She said they also encourage school staff to build a rapport with students and earn their trust. She said students can share important information and become the first line of defense. “Our school administrators, our security officers, our teachers, really be out and about and actively supervising children and students,” Kalisek said. “So that students report, that’s the number one thing, to report when a student sees or hears something.”

She said they will soon step-up their safety training, they will begin active shooter training in their schools. “If the ground would to start shaking right now, you would go under the table,” Kalisek said. “So really the goal of the H.E.R.O. program is to teach students when to hide, escape, run, or overcome and really it’s not just an active shooter, again it could mean any intruder.”

Publish Date: Nov. 29th, 2017

Safe Kids co-founder Adam Coughran ’04 (M.A. ’10) uses an artful approach to help safeguard schoolchildren from the unthinkable.

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A H.E.R.O. of Protection